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Hindustan Zinc Limited (HZL), India’s only integrated zinc-lead-silver producer, is mobilizing a national movement to combat the often-overlooked but costly threat of corrosion with the 2026 edition of its flagship campaign – #ZungKeKhilaafZinc.

Timed around Corrosion Awareness Day, the initiative has evolved this year from an education-driven effort into a full-scale, action-oriented platform, targeting both industry and everyday consumers. With corrosion estimated to cost economies nearly 5% of their GDP, the campaign drives home the message that rust isn’t just a technical challenge, it’s a real-life issue that affects personal safety, asset longevity, and national infrastructure.

As part of this year’s initiative, Hindustan Zinc has launched a dedicated Zinc Galvanization Information Hub on hzlindia.com. This interactive platform serves as a go-to resource for consumers, industry stakeholders, and policymakers, providing simplified and accessible insights on the science of corrosion and how zinc galvanization can cost-effectively extend asset life.

To amplify the message, a three-day radio campaign was rolled out in Delhi and Mumbai, featuring a high-frequency jingle aimed at car owners - highlighting how unnoticed rust can silently damage personal vehicles and reduce resale value. Complementing the radio outreach was a digital media push across social platforms, showcasing zinc’s protective value across a range of applications including automotive parts, household fittings, power transmission poles, and public infrastructure.

Taking the conversation closer to the ground, Hindustan Zinc activated an on street vox pop series in Mumbai to capture real voices and everyday perceptions about rust. The interviews revealed a significant gap in public understanding of corrosion and highlighted the need for relatable, solution-oriented communication.

Commenting on the initiative, Mr. Arun Misra, CEO - Hindustan Zinc said, “Corrosion is often seen as an industrial issue, but in reality, it affects every individual, whether through the vehicles we drive, the homes we live in, or the infrastructure we rely on daily. With #ZungKeKhilaafZinc, our effort is to move beyond awareness and inspire action by making people more conscious of the long-term impact of corrosion and the simple steps that can prevent it. Zinc galvanization is a proven, cost-effective solution that can significantly enhance the durability of assets, and through this campaign, we aim to make that knowledge accessible and actionable for all.”

The 2026 campaign has already generated strong interest among consumers and industry professionals, sparking dialogue on integrating corrosion prevention into everyday decision-making, procurement policies, and national infrastructure planning. By contextualizing rust through relatable issues such as reduced safety from weakened household fixtures or economic loss due to infrastructure wear, the campaign fosters greater awareness of the practical value of zinc in daily life.

Zinc galvanization remains one of the most effective methods globally to combat corrosion, significantly extending the lifespan of steel while reducing long-term maintenance costs. Through #ZungKeKhilaafZinc 2026, Hindustan Zinc reinforces its commitment to driving awareness-led action at scale, supporting resilient infrastructure, informed consumer choices, and a more sustainable future.