The brand showcases
innovative digital locks with futuristic technology at the Smart Home Expo 2024
Godrej Locks &
Architectural Fittings and Systems (GLAFS), a business unit of Godrej &
Boyce, recently participated in the Smart Home Expo 2024 held in Mumbai from
May 2nd to May 4th. The brand showcased its cutting-edge future oriented
digital locking solutions. Godrej Locks also demonstrated their upcoming range
of IoT-enabled digital locks - Advantis IoT 9 Residential Lock and
Inter-connected Hotel Lock that seamlessly blends technology, design, and
top-notch safety features.
Mr. Shyam Motwani, Business
Head, Godrej Locks & Architectural Fittings and Systems, emphasized about
the company's dedication to quality and consumer-centric innovation, stating,
"At Godrej Locks, we are continually investing in futuristic products and
technology to meet the evolving needs of our consumers. Our new range of
IoT-enabled digital locks, designed for both hospitality and residential sector
herald a new era of technological advancements in the industry, revolutionizing
how consumers interact with digital locking systems. Currently, we have 30%
market share for digital locks, and we plan to increase it to 50%. Our digital
locks are designed with a proactive understanding of consumer trends, ensuring
that they not only provide safety but also enhance the convenience and comfort
of modern living."
At the Smart Home Expo,
Godrej Locks got an opportunity to interact with key industry players, showcase
its latest offerings, and gain insights into evolving trends in the smart home
sector. The company's presence emphasized its commitment to develop cutting
edge products and remain at the forefront of leap innovation.
Godrej Locks recorded an impressive turnover of over Rs 1,200 crore in FY24, marking a doubling of its turnover over the last three years. The company aims to significantly leapfrog their market share by introducing new affordable products and targeting Tier-2, 3, and 4 cities for extensive distribution expansion. It remains committed to serving the needs and aspirations of the "rurban" population, designing, and developing new locks in-house while maintaining product effectiveness.
