Hindware Limited, an iconic
brand of bathware and tiles, recently announced its foray into Tile Adhesive
industry and expansion of its product offerings in the tiles category. The
brand has launched 5 different SKUs in adhesives to cater to the entire tile
category, ranging from ceramic to elevation tiles. With this strategic move,
the brand aims to provide customers with a comprehensive solution for their
construction and home improvement needs under one roof.
Owing to the rising need
for dependable adhesive solutions in the construction sector, the tile adhesive
market is anticipated to grow substantially. Recognizing the potential of this
market, Hindware Tiles intends to leverage its expertise in the building
materials industry to offer tile adhesive solutions that are seamlessly
integrated with its existing product portfolio. Through this strategic move,
Hindware Tiles aims to provide customers with a one-stop shop for all their
tiling needs.
Commenting on Hindware’s
foray into Tile Adhesive industry, Mr.
Sudhanshu Pokhriyal, CEO, Hindware Bath and Tiles said, “Hindware
recognises the synergy between its core competence in tiles and the
complementary nature of adhesive products essential for their effective
installation. This strategic alignment not only enhances customer convenience
by offering a comprehensive solution but also positions us as a one-stop
destination for all their tiling needs.”
He further added, “The new
tiles product portfolio launch aligns Hindware Tiles’ forward-looking vision to
further strengthen its reputation as a customer-centric brand and capture a
significant share of the expanding premium tiles market. The products will be
available through Hindware Tiles existing distribution and retail network,
ensuring nationwide accessibility.”
The exclusive product range
of adhesives and grouts was recently unveiled by Mr. Pankaj Mediratta, Vice
President, Sales Hindware Tiles at the national dealer’s meet in New Delhi. The
event was attended by more than 200 dealers from across India.
Along with its debut in the
tiles adhesive industry, Hindware tiles also expanded its existing product
portfolio with the launch of a new tiles range. These include-- GSVT Tiles in 600x1200 mm dimension
offering opulent finishes like matte gloss and veneer, GVT Elevation in versatile 300x600 mm size, catering to evolving
preferences for exterior and interior cladding solution and High Depth Elevation Tiles for interior
and exterior projects.
As part of its Unique Tiles
Series, the brand has also launched, Carpet
Tiles in a luxurious 800x1600 mm size to add elegance and give attention to
your favourite spaces, such as dining room, bedrooms & living rooms among
others. Combination Tiles offer a
tasteful fusion of gloss and carving finishes, creating a monochromatic visual
appeal, while the Robusto Series
offers a perfect combination of form and function, catering to the practical
needs of high-traffic spaces while upholding aesthetic excellence.
Hindware Tiles boasts a robust retail and distribution network in India, comprising over 500 dealers covering 200+ cities , 50 brand stores, strategically located across India.