Rigorous audit validates Entropik Tech as a trusted Emotion AI provider, which is crucial for partner brands.
Objective examinations assure
security, availability, processing integrity, confidentiality, and privacy of
Entropik Tech, the world leader in
Emotion AI, today announced the successful completion of its Service
Organization Control (SOC) 2 (Type 2) and ISO 27001 certifications, which
verifies compliance with the leading industry standards for managing enterprise
data. This achievement makes Entropik Tech the first and only company in the
Emotion AI category to qualify for both certifications. The audits affirm
Entropik Tech’s commitment towards information security practices, ensuring
that policies, procedures, and operations meet and exceed the industry
standards for security, availability, and confidentiality.
Since its inception, Entropik Tech
has been focused on providing Emotion AI capabilities for brands across all
sectors. The successful completion of the SOC 2 and ISO 27001 certifications is
another example of the company’s commitment to providing brands with advanced,
innovative and secure technology. Obtaining these certifications attests that
Entropik Tech is committed to protecting customer data and system resources
against unauthorized access. This validation of security controls is crucial
for customers who opt for our services.
“Earning a SOC 2 (Type 2) and ISO 27001
certifications reinforces our ongoing commitment to our customers’ security and
privacy. Considering how security is critical component in the AI industry, our
customers feel confident that we are taking every step to establish and
maintain the highest level of security and compliance”, said Lava Kumar, CPO and Co-founder, Entropik Tech.
SOC 2 compliance
Entropik Tech’s SOC 2 report verifies
the presence of internal controls designed and implemented to meet the
prerequisites for the security principles outlined in the Trust Services
Principles and Criteria for Security. Providing a thorough review of how
Entropik Tech’s internal controls affect the security, availability, and
processing integrity of the systems it uses to process users’ data, it
showcases the confidentiality and privacy of the information processed by these
SOC2 is a technical auditing process
conducted by independent auditors who measure the availability, security, and
integrity of an organization’s unique data processing systems and ultimately
determine whether effective safeguards and controls are in place. To comply
with SOC2, Entropik demonstrated it had established rigorous policies and
procedures in accordance with the AICPA Trust Services Criteria for security,
availability and confidentiality.
ISO 27001 certification
The International Organization for
Standardization (ISO) set up a specialized system for global standardization to
deal with particular fields of technical activity. ISO 27001 provides
prerequisites for information security management systems and is one of the
most challenging of international standards with regards to ensuring data
ISO certification requires an enterprising approach to identifying risk, technical security control development to handle threats and a constant review of these respective controls’ effectiveness. Entropik Tech was awarded the certification after an extensive evaluation and confirmation that the company meets this comprehensive, internationally recognized standard.
About Entropik Tech
Entropik is the world’s
premier Emotion AI platform, offering AI-enabled emotion recognition
technologies. Entropik’s proprietary Consumer Insights platform – Affect Lab –
allows brands to measure consumer’s subconscious preferences toward Marketing,
Brand, and Product experiences. Entropik provides behavioural insights to over
150 enterprise clients in Telecom, BFSI, Media, CPG, FMCG, and Entertainment
industries worldwide. Headquartered in India, the company has a business
presence across the EU, North America, Middle East, and SE Asia.