Shyam Steel, one of leading producers and manufacturers of primary TMT Bars today announced its plan to expand the retail operations in Punjab and Jammu & Kashmir market. The company will expand the dealer distribution network to increase its retail footprint across both the states. Punjab and Jammu & Kashmir has a huge growth potential for the steel sector and Shyam Steel will aim to be one of the leaders in the primary TMT bar segment across North India.
Commenting on the development, Mr Lalit Beriwala, Director, Shyam Steel said, “We are on a major expansion drive to revamp our retail business operation Pan India. We are starting our expansion with Punjab and Jammu & Kashmir which will be followed by Himachal Pradesh and Haryana. Both Punjab and Jammu & Kashmir has a huge growth potential, and we are looking forward to explore the untapped markets.”
In Punjab, Shyam Steel has started
its retail operations in Sangrur, Amritsar, Bhatinda, Ludhiana, Patiala, Moga,
Jalandhar, Barnala and Ropar area. In Jammu, Shyam Steel has reached its retail
operations in Kathua, Samba, Jammu, Udhampur, Reasi, Rojouri, Poonch, Doda and
Ramban area. In Kashmir, Shyam Steel has started the operations in Baramulla,
Srinagar, Pulwama, Shopian, Ganderbal and Budgam area. The company aims to
cover the both the states in its retail network followed by expansion in other
parts of North India. The company will target to create a base of 5000 MTs
through 500 retail outlets across North India covering the states of Punjab,
Jammu and Kashmir, Himachal Pradesh and Haryana.
Shyam Steel with an annual turnover
of Rs 3,000 crores is now on a steady expansion mode braving the disruptions
caused by COVID-19 pandemic. The Company, an integral partner of building new
India, is committed to meaningfully contribute to the realization of the target
of 300 million tonnes steel production by 2030-31. This is in keeping with the
National Steel Policy announced by the Government of India towards transforming
India into a self-reliant $ 5-trillion economy.
Shyam Steel have also signed Olympic
medallists Lovlina Borgohain and Manpreet Singh as their Build India Brand
Ambassadors, in addition to Sonu Sood. The brand is also associated with Virat
Kohli and Anushka Sharma as the face of the company. The brand associations
will help to elevate the brand value of Shyam Steel in the respective markets.
The company has also launched Shyam Steel Apna Ghar app to provide consumers
hassle-free purchase of TMT bars and to boost the sales of their dealer
“Our Shyam Steel Apna Ghar App will
also be an added advantage as buying TMT Bars will be hassle free and we will
be able to engage with the consumers in a timely manner. The app will also help
us to connect with everyone, from dealers, consumers, business partners under
one umbrella. Our target is to maximise our reach to the audience and be a part
of every household assisting them to build their dream home, added Mr Beriwala.
Shyam Steel has a strong presence in
West Bengal, Bihar, Tripura, Assam, Jharkhand, Odisha and Uttar Pradesh and the
company will be replicating the same business model to be the top player in
overall North India. The company has expanded its retail operations in South
India with Andhra Pradesh and Telengana. Shyam Steel is expanding its retail
presence in newer markets which are largely untapped and have huge growth
potential. The company has also undertaken major brownfield investment for
their plant in Mejia to expand the production capacity.
About Shyam Steel:
Shyam Steel is one of the leading primary TMT Bar manufacturers in India with an annual turnover of Rs 3,000 crore. Guided by a philosophy to produce safe and sustainable steel, it is a pioneer in quality production of steel. Starting its operation with a small factory in Howrah, Shyam Steel has created a legacy of 60 years and has emerged as a large, growing, competitive and multi-product steel organization by delivering quality material through innovation, excellence, and dedication. The group has four state of the art integrated steel plant located in Durgapur, Mejia, Bamunara and Howrah. Shyam Steel has been associated with various government bodies such as National Highway Authority of India (NHAI), railways, military engineering services, Nuclear Power Corporation of India (NPCI) and various state governments. Shyam Steel have signed Olympic medallists Lovlina Borgohain and Manpreet Singh as their Build India Brand Ambassadors in addition to Sonu Sood. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company. The company has also recently launched Shyam Steel Apna Ghar app to provide consumers hassle-free purchase of TMT bars and to boost the sales of their dealer distributor network.
Shyam Steel believes that sustainable
community development is essential for harmonious development of nation. They
have always put forward and contributed towards various corporate social
responsibilities for social development which have social, economic and
environmental impacts. Their CSR are focused on education, poverty, gender
equality, hunger and environment