Bhuvanesh Mendiratta Takes Over as Managing Director of Miraj Cinemas
Miraj
Cinemas, India's third-largest and fastest-growing multiplex
chain, has announced the appointment of Bhuvanesh
Mendiratta as its new Managing Director. He takes over from Amit Sharma,
who has stepped down after successfully leading the company for over 14 years
to pursue newer opportunities.
Mendiratta has been closely
associated with Miraj Cinemas for over a decade. He most recently served as the
Chief Operating Officer. In his new role, he will lead the company's overall
business strategy, day-to-day operations, and long-term growth plans.
With over 20 years of
experience in the entertainment and hospitality sector, Mendiratta has held
senior positions at PVR and Cinemax before joining Miraj and leading key
verticals, including operations, F&B, marketing, programming, and audits. A
graduate in Hospitality and Administration from the National Council for Hotel
Management and Catering Technology (NCHMCT), he also holds an Executive MBA in
Hospitality Management.
Arvind
Jain, Group CEO, Miraj Group, said, “Bhuvanesh has been
part of our core team for a long time and understands every aspect of the
business. With his strong industry knowledge and execution skills, we believe
he is well-placed to lead Miraj Cinemas into its next phase of growth. We are
excited about what lies ahead.”
Bhuvanesh
Mendiratta, Managing Director, Miraj Entertainment Ltd.,
said, “It's been an incredible journey so far, and I'm truly honoured to take
on this responsibility. Our focus will remain on strengthening our presence,
adding premium formats like IMAX and Neo-M, and creating the best possible
experience for moviegoers across India,” and added that Miraj is also planning
to expand in tier-2 and tier-3 markets. “We will have locally tailored content
strategies and sustainable cinema formats.”
Under Mendiratta's
leadership, Miraj Cinemas is set to enter a new chapter of growth, expanding
its footprint across the country and upgrading projection and sound
technologies. Miraj Cinemas is operating 235 screens across 70 locations in 48
cities.