Each customer has
distinctive preferences shaped by their personal style and specific needs which
also resonates in their choices of furniture. This has been beautifully
captured in the newly launched campaign “Summer
Vibe Sale” by Godrej Interio, a business of Godrej & Boyce – the
flagship company of the Godrej Group. The series of three films capture Godrej
Interio’s wide range of aesthetically designed furniture crafted to suit the
needs of modern Indian families, their dynamics, lifestyle, and aspirations,
showcasing stories about tailored solutions for personal spaces.
The first film focuses on
how consumers today find inspiration everywhere around them including social
media and magazines; it showcases a young couple capturing snapshots of
furniture inspirations. This journey transitions into them visiting the store, illustrating
the seamless fusion of imagination and reality – ‘If it’s on your mind, you
will get it at the Godrej Interio store’. The second film provides audiences
with a glimpse of the abundant choices and personalisation options available
for a sofa at Godrej Interio. From multiple fabric options to various designs
and layout choices, customers can choose sofas to suit their preferences.
Lastly, the third film invites viewers into the heart of the home - the
kitchen. Through a charming vignette, a couple's playful banter over breakfast
leads them to the Godrej Interio Kitchen Gallery, where they discover the
perfect blend of functionality and aesthetics tailored to their tastes and
needs.
Speaking about the films, Sumeet Bhojani, Head of Marketing Communications,
Godrej Interio said, "Godrej Interio continues to be an integral part
of modern Indian families and their journey towards personalization. We offer
our consumers a wide range of furniture catering to their needs. For instance,
our latest range of Upmods furniture offers endless customisation possibilities
of each component to the consumers. Our latest campaign gives you a glimpse of
a varied range of furniture and furnishing solutions that the brand has to
offer right from the colours to the material of the furniture. At Godrej
Interio, we firmly believe in empowering customers to create spaces that
reflect their unique personalities. Through these films, we invite viewers to
embark on a journey of discovery and creativity with us. This approach has
enabled us to build and maintain the love and support of consumers for over a
century.”
Ayan
Chakraborty, Executive Vice President & General Manager, Contract Mumbai,
shares the inspiration behind the commercial, “Summer is a great season and a
reason to refresh our homes, also because the new year is celebrated across
many states in the country. The Godrej Interio Summer Vibe campaign focuses on
kitchens, sofas and other furniture in a series of 3 films. The Indian consumer
is both particular and fastidious about her choices when it comes to choosing a
kitchen build or furniture and Godrej Interio with its extensive range of
designs, materials, colours and configurations delivers on this mindset quite
seamlessly.”
The brand has attractive
schemes offering 35% off on their range of furniture. The campaign consists of
3 videos and will be available in 5 regional languages - Telugu, Kannada,
Bengali, Malayalam, and Tamil in addition to English and Hindi. The film will
be promoted on YouTube and the brand’s social media platforms.