Attractive
offers on a wide range of furniture curated for the modern Indian home
Godrej Interio, one of
India’s leading home and office furniture brands and a part of Godrej &
Boyce, a company of Godrej Enterprises Group recently launched their festive
campaign – Dream Home Fiesta. The campaign film captures the journey of a
modern couple as they explore the Godrej Interio store, discovering
multifunctional furniture that seamlessly blends style, functionality, and
savings to suit the needs of modern Indian families.
Conceptualised and executed
by SoCheers, the campaign draws inspiration from the popular social media
concepts of "boy math" and "girl math," presenting a unique
twist on financial logic employed by couples. Their journey begins with a sleek,
multifunctional sofa featuring a built-in storage space in the armrest.
Impressed by the combination of form and function, the couple shares a
satisfied look and on-screen the amount saved begins to climb. As they move
through the store, they encounter a dining table with concealed storage,
further increasing their savings while adding practicality to their potential
dream home. The final stop in their journey is a hydraulic bed with
self-opening storage, pushing the savings to its peak, signifying the culmination
of their smart shopping experience.
The film brilliantly
combines the thrill of discovering innovative furniture with the joy of
significant savings. As the couple leaves the store, satisfied with their
purchases and the money they've saved, a playful conversation ensues about
whether to use their savings on a staycation – bringing the "Couple
Math" concept full circle.
Speaking about the film, Reshu Saraf, Head of Marketing
Communications, Godrej Interio said, “Godrej Interio continues to be an
integral part of modern Indian families, understanding that homes are
reflections of personal style and culture. With our Dream Home Fiesta Campaign
for the festive season, Godrej Interio brings you multifunctional, stylish, and
durable furniture at even more affordable prices. With exclusive festive
offers, you can now invest in furniture for your dream home while saving for
other lifestyle enhancements. Our wide range of products, featuring multiple
personalization options, material finishes, and fabrics, ensures that every
home is unique, functional, and ready for celebration.”
Speaking about the concept
and execution, Jitendra Hirawat,
Director, SoCheers Films said, “At SoCheers, we are delighted to have
partnered with Godrej Interio on this grand campaign. Our 'Couple Math'
campaign for Godrej Interio was a delightful blend of storytelling and product
showcase. By cleverly incorporating 'boy math' and 'girl math' concepts, we
created a relatable and engaging narrative that resonated with the audiences.
The film's journey through the store, highlighting innovative furniture with
hidden storage, effectively demonstrated the value proposition of smart
shopping. The couple's satisfaction and playful conversation about a staycation
perfectly encapsulated the campaign's message: 'Couple Math' can turn your
dream home into a reality!”
The Dream Home Fiesta
scheme offers up to 35% off on an extensive range of furniture, along with an
exciting opportunity to win free furniture through a scratch card offer. The campaign
film will be available in 6 regional languages – Hindi, Bengali, Telugu,
Kannada, Tamil, Malayalam. The film will be promoted on YouTube, TV, Cinema and
the brand’s social media platforms.