The CSR project aims to
train 400+ youth to address the requirement of sales personnel in the
automotive and AG industry
New Holland, a brand of CNH
has launched project "Saksham", focuses on training and empowering
underprivileged youth in rural area. This is aligned with the National Skill
Development Mission and the UN Sustainable Development Goals (SDGs).
In association with SEEDS - Social Empowerment &
Economic Development Society, the project aims to create a pool of skilled and
certified automotive sales professionals for AG and automotive industry.
Individuals with a minimum education level of 12th grade, aged 18 and above can
apply for the programme in Uttar Pradesh, Madhya Pradesh, Haryana and
Maharashtra regions.
Speaking
about the project, Sandeep Gupta, Sales Director of Agriculture Segment, CNH
India, said, “Our Project Saksham is committed to providing
rural youth with pertinent skills for the modern world. Through this initiative
we intend to equip them with necessary skills that will enable them to possible
placement opportunities which will create a positive impact on the economy. CNH
is deeply committed to empowering unemployed youth through initiatives like
LEAD and Hunar, that offers skill development and entrepreneurship training,
transforming 15,000 families in India.”
The training encompasses
various aspects of Automotive Sales Assistant roles, including handling sales
leads to closing sales pitches, effective communication, teamwork, resolving
customer queries, and after-sales activities through practical experience under
our dealerships. The programme was initiated through a Boot Camp for theory,
product and soft skill training in Samalkha in Haryana between 6 to 8 February,
2024. It will be followed by practical training with dealership spread over 3
months.
New Holland offers innovative agricultural solutions such as a wide range of tractors, combine harvesters, and a range of agricultural implements, that drive efficiency and productivity across numerous applications such as tillage, plantation, harvesting, post-harvesting, commercial applications and haulage.
