Hindware,
India’s leading bathware, tiles, and consumer appliances brand, introduced its
new brand positioning, ‘Designed for Sukoon’. Under this positioning, the
company has launched an integrated brand campaign that reimagines homes as
sanctuaries going beyond functionality to offer true wellbeing and comfort. .
Conceptualised and created by MullenLowe Lintas Group, the campaign reflects
Hindware’s brand promise of creating a warm and inviting world for consumers,
filled with Calm, Care, Comfort, Love & Playfulness, ensuring that Hindware
is not just a brand in their home, but an integral part of their busy lives.
Rooted
in the brand’s philosophy of creating deep emotional connect with consumers,
the campaign strikes an emotional chord with consumers across India and across
age brackets. Hindware’s ‘Designed for Sukoon’ thought comes alive through
innovations like a Multifunction Shower with Thermostat that mimics monsoon
rain, Smart WC with warm seat as comforting as a winter blanket, splash-free
faucets, washbasins in vibrant colours, IoT Chimney with Maxx Silence
Technology as a quiet partner in moments of love, and premium tiles that unite
beauty with durability, together making a house, your home.
Mr. Shashvat Somany, Head of Strategy, Somany Impresa
Group and Non-Executive Non‑Independent Director, Hindware Limited
added, “For over six decades, Hindware has been synonymous with innovation,
quality, and trust. With Hindware ‘Designed for Sukoon’ campaign, we are
entering an exciting new chapter that unifies our entire portfolio of Bathware,
Tiles, and Kitchen appliances under one cohesive brand positioning. This
campaign is a celebration of everything Hindware stands for — blending design,
technology, and emotion to transform every home into a sanctuary of peace and
comfort.”
Speaking
on the campaign, Mr. Nirupam Sahay, CEO,
Hindware Limited, said, “At Hindware, our constant endeavour is to move
beyond functionality and create solutions that truly enrich everyday living.
With Hindware ‘Designed for Sukoon’, we are showcasing how innovation and
design excellence come together across our portfolio of Bathware, Tiles and
Consumer Appliances to transform a house into a home that nurtures peace,
comfort, and care, and provides precious moments of Sukoon. This campaign
reflects our commitment to staying closely connected with our customers and
anticipating their evolving needs.”
Ms. Arunima Yadav, Head of Marketing, Hindware Limited.
added, “Through Hindware Designed for Sukoon, we are honouring our brand’s
legacy of trust and deep emotional connect with our consumers, while speaking
to today’s consumers with fresh emotional storytelling. The campaign captures
endearing moments and varied emotions that highlight aspirations for a premium
lifestyle and the comfort of a home that resonates across generations.”
Bringing
the vision to life, Ram Cobain, CCO, Mullen Lintas, shared,
“Technology
can often feel cold. But done right, it can be warm and human. ‘Sukoon’ is an
onomatopoeic word—it sounds like what it describes. This transcendental feeling
of knowing that all is right with the world is our creative soul. More than a
campaign, ‘Sukoon’ is a design philosophy present across every Hindware product
and experience.”
The
Designed for Sukoon campaign spans Television (DTH & Connected TV), OTT,
Digital, Print, Cinema, OOH (Airport), and Social Media platforms. Its reach is
amplified through social media activations, and influencer collaborations.
Link to TVC: https://youtu.be/HNudhbfniec?si=HZ3C9kbbtFxwN821
