This is the
first-of-its-kind simulator technology in the off-highway vehicle segment in
India
CNH, a global leader in
agricultural and construction solutions, today announced the addition of a
cutting-edge Multi-Vehicle Simulator (MVS) at the company’s India Technology
Center (ITC).
The first-of-its-kind MVS
in the Indian off-highway segment will play a pivotal role in CNH's global
operations. This will serve as a key platform for various functions, including
ergonomics simulation, user experience testing of controls, customer clinics,
design reviews for product development teams, product validation and employee
training.
Speaking at the
inauguration, Friedrich Eichler, Chief
Technology Officer, CNH, said, “The expansion and enhancement of our India
Technology Center (ITC) exemplify our unwavering commitment to innovation,
harnessing India’s rich talent pool. This strategic move reflects our
dedication to leveraging top-notch expertise to drive technological
advancements in the agricultural and construction sectors in the region for the
region. The ITC is a cornerstone of CNH's commitment to deliver technologically
advanced products to our customers.”
“This technological
advancement also supports our sustainability goals by helping us reduce waste
and improve quality by testing and evaluating our products in the virtual world
before developing a prototype or testing them in the real world," he
added.
The Simulator is equipped
with advanced features such as body tracking sensors, virtual reality headsets
and devices, multiple display screens, video and audio conference capture and
playback systems, related software, Software - Hardware integration, and an
adjustable frame to replicate various cabs.
“The new Multi-Vehicle
Simulator is a significant advancement in our R&D capabilities at the ITC,”
said Ashish Sharma, Vice President and
Managing Director – ITC, CNH. “With its cutting-edge features and versatile
applications, it will empower our teams to innovate and refine our products to
meet the evolving needs of our customers. This development is a further step
towards CNH’s vision to position India as a key technology location, in
addition to its role as an industrial hub.”
The company also announced
an expansion of the ITC. The new floor, spanning 32,000 square feet is equipped
with high-tech amenities including three R&D labs as well as collaborative
work areas. The modern design and advanced technology in this new space will
enhance the working environment and boost productivity of the teams.
Established in 2021, the
ITC plays a strategic role in forging collaborative efforts with its sister
R&D centers around the world to innovate and leverage the leading-edge
technology and digital ecosystem in India, with increased efficiency to benefit
customers. The center develops groundbreaking technologies, including software,
embedded electronics, and data analytics, to support CNH’s India business as
well as its global product portfolio.
CNH India serves the country through its Case IH, New Holland, and CASE Construction Equipment brands, delivering on the promise to provide world-class products of engineering excellence. The company has a robust network of 470+ dealers and over 1,000 touchpoints in India, demonstrating its strong and trusted presence.
