CASE Construction
Equipment, a brand of CNH, has introduced the second leg of its LEAD
(Livelihoods and Entrepreneurship Awareness Development) project across cities
in India to promote rural entrepreneurship and economic empowerment. By
equipping rural youth with entrepreneurial skills, the initiative aims to
decrease urban migration while simultaneously promoting reverse migration. The
project focuses on creating awareness about subsidiary income generation
avenues in the agriculture and infrastructure sectors through training programs
conducted via a mobile training center van.
The LEAD 2.0 initiative,
launched from Faridabad, builds on the success of its initial phase by
targeting the youth in an additional 1500 villages located in Uttar Pradesh,
Rajasthan, Haryana, Odisha, Bhubaneswar, and Jharkhand. The second edition aims
to educate young talent on essential sectors for rural development,
encompassing modern farming techniques and sustainable practices in
agriculture, rural industries like poultry, dairy, beekeeping, and fisheries,
as well as rural infrastructure with a focus on road construction and
irrigation. By imparting knowledge and skills in these areas, the LEAD 2.0
initiative aims to empower regional youth, helping them to create subsidiary
income generation avenues, thereby addressing the challenges of unemployment and
economic disparity in rural areas and fostering a more balanced economic
development and promoting self-reliance among the rural population.
Launching the LEAD 2.0
initiative, Emre Karazli, Vice President
Construction Segment, APAC & AME said, “At CASE, we support inclusive
growth and recognize the vital role that rural entrepreneurship plays in
fostering comprehensive economic development. With LEAD 2.0, we reaffirm our
commitment to giving the nation's youngsters in rural areas the resources and
opportunities they need to participate in the expanding economy.”
Speaking about the project,
Shalabh Chaturvedi, Managing Director,
CASE Construction Equipment – India & SAARC said, “Aligning with
India's vision of ‘Aatmanirbhar Bharat’, CASE has taken a significant step in
enhancing the skills of rural youth by connecting them with opportunities and
raising awareness. This initiative not only educates individuals in rural areas
but also contributes towards socio-economic development in these regions.
Through LEAD 2.0, our goal is to address unemployment, bridging the skill gap
within the relevant sectors, where there is a high demand for skilled labour.”
The initial phase, LEAD
1.0, made a significant impact across 5 states and 1 union territory,
encompassing 38 districts and reaching 3,113 villages. With an audience
footfall of 61,981, the project saw 36,381 participants actively engaging in
presentations. This widespread participation underscores the project's success
in empowering rural communities and highlights the necessity of continuing and
expanding the initiative.
In response to the
challenges of unemployment and economic disparity in rural areas, CASE is
committed to fostering rural entrepreneurship in India. By collaborating with
local partners and stakeholders, the company aims to implement innovative
solutions that address these issues and are tailored to the unique needs of
each region.
CASE offers a comprehensive
range of construction equipment in the country and is a leader in the Vibratory
Compactor segment. The company's state-of-the-art manufacturing facility in
Pithampur, Madhya Pradesh, produces Made-in-India products for both domestic
use and export to over 100 markets worldwide.
