Bridgestone India is
showcasing its groundbreaking ENLITEN Technology based tyres at Bharat Mobility
Global EXPO 2025, a premier event showcasing innovations shaping the future of
mobility. ENLITEN technology, pursuing “ultimate customization” to sharpen edge
in performances offers enhanced ride comfort, reduced noise, superior wear
life, and improved fuel efficiency. These tyres are designed to meet the
evolving needs of both conventional and electric vehicles, delivering a
premium, quieter driving experience and outstanding performance across a range
of vehicles, including SUVs, CUVs, sedans, and hatchbacks, all while
contributing to a more sustainable environment. With an emphasis on performance
and eco-conscious innovation, ENLITEN Technology is revolutionizing the
mobility landscape to meet the demands of both electric and conventional
vehicles.
Rajarshi
Moitra, Executive Director, Bridgestone India,
said: "Bharat Mobility Global EXPO 2025 provides an ideal platform to
showcase how Bridgestone’s ENLITEN Technology addresses the challenges of
sustainable mobility. As the industry transitions towards greener solutions,
our technology offers tangible benefits, enhancing efficiency and performance while
reducing environmental impact. At Bridgestone, we remain committed to advancing
innovation that meets the demands of India's dynamic mobility ecosystem."
The tyres being exhibited
include Turanza 6i with advanced capabilities of ENLITEN Technology, Dueler
A/T002, and RFT Potenza. Bridgestone is also presenting its Off-The-Road (OTR)
tyres, engineered for heavy-duty applications in industrial and construction
settings, further emphasizing the company’s commitment to versatile mobility
solutions.
ENLITEN Technology aligns
with Bridgestone’s sustainability goals by reducing raw material consumption
and lowering carbon emissions during both production and usage, directly
supporting India’s vision for a green and sustainable mobility future.
At its pavilion,
Bridgestone India will also highlight its Bridgestone Select and Bridgestone
Select+ stores, which embody the company’s customer-centric approach. Available
nationwide, these digitally integrated stores offer a sustainable, ecofriendly
and seamless shopping experience, helping customers select the ideal tyres for
their driving needs using advanced digital tools. As a one-stop shop for tyre
care, Bridgestone’s retail & service solutions network also provides an
extensive range of tyres across sizes, alongside a variety of allied products
and services to meet the diverse requirements of consumers.
In line with its dedication
to customer care, Bridgestone India also introduced the 100 Km Check-Up service
following its remarkable success in Japan. This complimentary service,
available to customers following the initial fitment of Turanza 6i tyres, aims
to ensure optimal tyre performance, enhance longevity, and maintain the
superior comfort and ride experience.
Through its innovative
retail strategy and commitment to sustainability, Bridgestone India is leading
the way in delivering a future-ready retail experience with excellence in
products, services, and environmental responsibility.