BKT Tires, an Indian
multinational company and a global player in the Off-Highway tire market is
pleased to announce its alignment with seven prestigious T20 cricket teams for
the upcoming season of the highly anticipated T20 Cricket league. Alongside its
inaugural collaboration with Lucknow Super Giants, BKT reinforces its enduring
backing for Mumbai Indians, Kolkata Knight Riders, Punjab Kings, and Rajasthan
Royals, marking the fifth consecutive year of support. Furthermore, BKT proudly
continues its third consecutive year of partnership with Sunrisers Hyderabad
and Gujarat Titans, further cementing its brand presence in the 17th season of
India’s premier T20 cricket league.
With a rich history of
championing sportsmanship and excellence, BKT Tires reinforces its commitment
to cricket enthusiasts worldwide by joining forces with these renowned teams.
Each collaboration represents a shared dedication to fostering a culture of passion,
resilience, and camaraderie within the cricketing community.
Rajiv
Poddar, Joint Managing Director of BKT Tires, expressed his excitement,
stating, "We are delighted to extend our support to seven illustrious T20
teams, including our inaugural collaboration with Lucknow Super Giants. These
partnerships embody our commitment to celebrating the spirit of cricket and
connecting with fans on a global scale."
Jake
Lush McCrum, Chief Executive Officer, Rajasthan Royals said,
“We are pleased to continue our long-standing association with BKT Tires. Our
shared commitment to excellence, innovation, and community align seamlessly,
enabling us to deliver mutual value and unforgettable experiences. We are proud
to continue providing a platform to BKT Tires to amplify its brand while
championing our collective ethos on the global stage."
Punjab
Kings CEO Satish Menon said, "It's a privilege to be part of
BKT's portfolio of global sports partnerships. When your association sustains
itself over a 5-year period, it showcases a value alignment. We remain
committed to contributing to BKT's growth as a global brand and leader from
India"
Venky
Mysore, CEO, Knight Riders Group, said, “At Kolkata Knight
Riders, we cherish the value of long-term partnerships and are immensely proud
to continue with BKT, now marking our fifth consecutive season together for T20
cricket.
BKT's unwavering support
reflects their shared commitment to the growth of sports in India, we look
forward to having another great season together.”
Colonel
Arvinder Singh, COO - Gujarat Titans said, "It is indeed
heartening to see our brand partners continue to give us their vote of
confidence and we welcome BKT on board for the third consecutive season. A
brand that understands the importance of sports brings value that goes beyond
just a simple partnership. We look forward to a scintillating season of cricket
that will entertain and inspire millions of fans!”
Mr.
K Shanmugam, CEO, Sunrisers Hyderabad, said, “We are proud to
announce our enduring partnership with BKT for the third consecutive year in
the exhilarating world of this amazing T20 cricket league. Together, we stride
forward with unwavering determination, fueled by a shared commitment to
excellence."
"BKT is one of the
most trusted brands in India and we’re excited to partner with them. They have
a strong presence in the Hindi heartland and our association further cements
our vision of building a strong fan base in the region" - LSG CEO, Mr.Vinod Bisht
Mumbai Indians spokesperson
said, "Joining forces with BKT Tires is a journey towards excellence
fueled by innovation and performance. Together, we'll pave the way for success,
ensuring that every game is met with confidence and precision.”
Through strategic alliances
with Punjab Kings, Rajasthan Royals, Sunrisers Hyderabad, Gujarat Titans,
Kolkata Knight Riders, and Mumbai Indians, BKT aims to amplify its brand
presence while delivering unparalleled experiences to cricket enthusiasts
worldwide. These collaborations underscore BKT's dedication to engaging with
diverse communities and fostering lasting connections through the power of
sports.
BKT’s partnership with T20
Cricket League teams comes as no surprise. Supporting cricket globally, BKT has
also been the ‘Official Off-Highway Tire Partner’ for the KFC Big Bash League
(The Australian Cricket League). With its collaboration with the seven teams in
the T20 Cricket League, BKT gains immense brand visibility, providing a
wonderful platform to interact with consumers and improve engagement levels, in
addition to increased brand recognition and sales.
Partnerships like T20 are a
key pillar of BKT’s marketing strategy. Globally, BKT has always been
collaborating with Monster Jam USA, La Liga Spanish Football League, Italian
Serie B Football Championship, LIGUE de Football Professionnel France, Rugby
World Cup France, United Rugby Championship, and Euroleague Basketball within
2023. BKT supports the unity driven by sports by bringing people together to
enjoy the events and generating healthy competition and other virtues embodied
by these sporting events.
All sports events are
selected based on a precise strategy aiming at greater user proximity and
increased brand awareness, assisted by RISE Worldwide, the exclusive sports
consulting agency for BKT in India.
Join the BKT press room: www.bkt-tires.com/ww/en/press-room
