Hafele, a global leader in
the interior solutions segment, with an international legacy of over 100 years,
announces its collaboration with the cricket legend, Sachin Tendulkar, as the
brand ambassador for its Indian Subsidiary. This partnership marks the coming
together of two legacies known for their precision, commitment to quality and
values.
Revered internationally as
the ‘God of Cricket’ and recognised world-wide for his outstanding performance
over a career spanning 20 years, Mr. Tendulkar embodies excellence, integrity
and a relentless pursuit to perfection – values that resonate deeply with
Hafele.
As a brand ambassador,
Sachin will collaborate closely with Hafele to amplify the brand’s purpose,
Maximising the value of space. Together., and inspire customers to elevate
their spaces with Hafele’s state-of-the-art interior solutions.
“We are honoured to welcome
Sachin to the Hafele family,” said Mr. Frank Schloeder, Managing Director –
Hafele South Asia. “We believe he is the perfect fit for our brand especially
given his passion for cooking and preparing delicacies in his kitchen. Who better
than him to bring our contemporary interior solutions to the forefront and
highlight their efficient functionality, cutting edge technology and enhanced
aesthetics. Furthermore, his perseverance and attention to detail align
perfectly with our brand values. With Sachin on-board we are eager to embark on
this journey of inspiration and innovation, revolutionalising the way people
perceive and maximise the value of their space.”
Sachin Tendulkar expressing
his enthusiasm, said, “I am very happy to be partnering with Hafele. We
embarked on this journey because we felt there’s a great value match between
our teams. I have been passionate about food and cooking, and a good kitchen is
what enables delicious joys for every family. With young Indians aspiring to be
the best at everything they do, they seek solutions which are innovative and
cutting-edge. While visiting Hafele’s Design Centre, I saw this in action. The
brand philosophy of maximising the value of space stood out for me. I look
forward to this relationship and wish the teams at SRT Sports Management
(SRTSM) and Hafele all the very best as we continue to work closely on our
joint objectives.”
The partnership between
Hafele and Sachin Tendulkar marks the beginning of an extraordinary chapter.
Together we look forward to inspiring our customers to create homes that not
only reflect their unique personalities but also enhance their everyday living.
