Construction and building materials leader, Aparna Enterprises Ltd. today announced its joint venture with Hong Kong based tailor-made construction solutions provider Craft Holding Ltd. The joint entity will manufacture and retail aluminum exterior solutions under the brand name Aparna-Craft Exteriors Pvt. Ltd. Aparna-Craft Exteriors will leverage the designing and engineering expertise of Craft Holdings and the execution capabilities of Aparna Enterprises to revolutionize the aluminum exterior solution market in India. The synergy will witness the brand setting up a manufacturing facility in Bachupally Hyderabad, spread across 50,000 Sq. ft, with a production capacity of 0.6 Million Sq. ft per annum initially.
Announcing the joint venture, Mr. Ashwin Reddy, Managing Director, Aparna Enterprises Ltd., said, “Over the years, Aparna Enterprises has become a name synonymous with 'Quality and Trust' in the building material industry. Aluminum Exteriors as a market segment has a huge potential owing to rapid urbanization and infrastructure development across the country. Today's customers are looking for exteriors solutions that are superior and distinct in design and quality. In that context, Craft has clearly demonstrated its ability. Craft is a leader in many of the geographies across the world and Aparna-Craft Exteriors will thrive to be the one in India.”
“Indian building facades and fenestrations is fast growing and is pegged at around 10,000 crores, we are confident that our combined energies will help us to serve this growing opportunity.” added Mr. Ashwin Reddy
Mr. Grant Craft, Chairman, Craft Holdings Ltd., said “India is one of the most dynamic market in the world and we are pleased to partner with Aparna Enterprises to bring our expertise into the country. Today's announcement with construction and building materials industry leader Aparna Enterprises is a great step in strengthening our journey to deliver innovative Façade solutions across the world. Aparna Enterprises is synonymous with on-time delivery and superior execution capabilities making them the perfect partner to help us in our vision for India. This partnership will also give us a strong networking capability and a business foundation and thereby help us fully realize the facade opportunity in India over the long term.”
Aparna-Craft Exterior Pvt. Ltd. will provide customers with complete end-to-end façade solutions right from designing, engineering, production and execution. An amalgamation of two visionary industry leaders, with complementary cultures and track records of innovation, the brand will leverage the strengths of both the companies' across three areas. Firstly, Aparna-Craft will utilize the technology expertise of both,
Aparna Enterprises Ltd and Craft Holdings to produce world-class aluminum facades. The second area of synergy would be Aparna Enterprises 29 years long expertise of providing excellent construction and building materials solutions in India and Craft Holdings' unmatched façade engineering and fabrication capabilities. The third area would be access to the entire engineering and fabrication assets as well as the resources of Craft's business and Aparna Enterprises strong footprint and client base in the country. The synergies across the entire gambit from designing to execution will help Aparna-Craft Exteriors to deliver greater value to its customers.