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Fifth edition of ‘On the Way Up’ reviews 2021–2025 progress and introduces the group’s new CSR Lens roadmap through 2030

Nantes, France: Manitou Group, a global manufacturer of material handling, aerial work platform and earthmoving equipment, has presented the fifth edition of its annual “On the Way Up” broadcast, outlining the company's sustainability priorities and its new 2026–2030 CSR Lens roadmap.

Hosted live from the Jules Verne Technological Research Institute (IRT) in Nantes, the event brought together Manitou Group leadership, experts and members of its global ecosystem. The broadcast was followed across nearly 40 countries and focused on the role of sustainability in the company's business strategy and long-term performance.

87% of 2021–2025 CSR Targets Achieved

The first part of the broadcast reviewed the company's previous 2021–2025 CSR roadmap and introduced the new strategy.

According to Aude Brézac, VP CSR, Manitou Group, the company achieved 87% of the targets established under the previous roadmap. The programme contributed to initiatives covering decarbonisation, circular economy, workplace safety and value-chain management, while also supporting a broader shift in sustainability practices across the organisation.

Sylvain Blaise, President & CEO, Manitou Group, emphasised the role of corporate responsibility in guiding the company's decisions amid changing market and business conditions.

Collaboration Across the Value Chain

The broadcast also highlighted the importance of collaboration with employees, suppliers, dealers, customers and external experts in addressing sustainability challenges.

Neuroscientist Samah Karaki discussed how organisations respond to uncertainty and encouraged businesses to distinguish between risk and uncertainty, experiment rather than rely solely on prediction, and distribute strategic thinking across different levels of an organisation.

A field documentary featuring Manitou Group's global ecosystem showcased perspectives from suppliers, factories, dealers and customers.

The programme also featured Jean Zanuttini, President and Founder of Neoline, whose company is developing sailing-powered cargo ships aimed at reducing carbon emissions from maritime transport. Neoline's project targets an 80% reduction in carbon emissions, according to the company.

Four Priorities for 2030

The third section of the broadcast introduced Manitou Group's 2030 sustainability vision, with Aude Brézac and Hervé Rochet, Chief Transformation & Governance Officer, outlining four core commitments under the new CSR Lens roadmap:

• Resource use and circularity
• Climate commitment
• Human potential
• Trust and collaboration

The roadmap is intended to integrate sustainability more closely into Manitou Group's business operations, product development and decision-making processes.

Brézac said the company views CSR as a means of rethinking how it operates and creating opportunities for sustainable innovation through concrete actions across the organisation.

Sustainability as Part of Long-Term Strategy

Closing the broadcast, Sylvain Blaise reiterated the role of sustainability and corporate responsibility within Manitou Group's broader LIFT strategy.

The company said its new 2026–2030 roadmap is intended to strengthen resilience, support innovation and integrate sustainability considerations more deeply into its operations and relationships across the value chain.

The fifth edition of “On the Way Up” therefore marks both the conclusion of Manitou Group's previous CSR roadmap and the beginning of its next phase of sustainability initiatives through 2030.