Industry Veteran and Savvy Innovator, Sameer Malhotra, CEO Shriram Automall won the Title Of "Best Chief Executive Officer - Auto and Mobility Tech Companies Award"
He has been accolade at 8th WAF Awards 2021 for Shriram Automall and its group companies' standout performances even during the pandemic times under his unparalleled leadership
Sameer Malhotra, CEO, Shriram Automall India Limited (SAMIL) who is counted as a veteran in the pre-owned automobile industry has been accolade with the award title 'Best Chief Executive Officer - Auto and Mobility Tech Companies' at the 8th WAF Awards 2021. The award ceremony was held virtually on January 9, 2021, with the major objective of showcasing the Platinum performances from across the automotive ecosystem. Sameer Malhotra has won the award for being the star leader who has taken care of his buyers, sellers, and teams, balancing health - physical, mental, and financial especially during the most challenging times of COVID-19.
Under his unparalleled leadership, SAMIL has become the Largest Platform for Pre-owned Vehicles & Equipment in India. His earnest vision for the company enabled the collaboration of Shriram Automall India Limited with MXC Solutions in 2018, making it India's leading solutions provider. The Group consists of SAMIL as the largest physical bidding platform, CarTrade Exchange as the largest online bidding platform, and Adroit Auto as a proactive service provider for inspection and valuation. Under his leadership, Shriram Automall also acquired BlueJack to strengthen its car selling the business and also entered into the industrial auction of stressed assets by acquiring Augeo in 2020.
He is the only expert in the pre-owned automobile industry in the country with more than 30 years of expertise, to introduce the unique concept of Physical Bidding by establishing over 100 Automalls, PAN India.
SAMIL enables its 17,50,000+ buyers and 84,000+ sellers to interact, inspect, evaluate, bid and close transactions in a timely, transparent and cost-effective manner conducting more than 500 Physical Bidding Events per month at 150 bidding locations in tier I, II & III cities, PAN India. With his vision to meet the interest of Digital India, Shriram Automall uses technology as a competitive advantage in relentless pursuit of a better customer experience and conducted over 4,000+ digital-physical bidding events in FY2020-21 through MySAMIL Mobile Application and regularly conducts over 2,500 online bidding events per month to facilitate buying & selling activities for all segments of pre-owned vehicles & equipment.
Under his leadership, Shriram Automall, the company that believes in valuing and strengthening its relationships conducted hundreds of buyer & seller meets both digitally and physically. The company has also conducted a buyer survey to understand the pulse of customers. SAMIL has even launched SAMIL Financial Services – Buy Now, Pay Later and SAMIL Logistic services to assist buyers and sellers. The company connected over 1,00,000 stakeholders through Junior Picasso 2020 in July 2020. Even, during the pandemic times, SAMIL has distributed over 1,200 education scholarship cheques to students belonging to the transport fraternity.
Sameer Malhotra has always been a pillar of strength for his SAMIL Family and has helped them to perform up to the mark even during the pandemic situation to bring better results than the industry by implementing initiatives like Motivational Live Sessions, daily yoga and dancing sessions, and SAMIL Sankalp 2020 - virtual annual conference. He left no stone unturned to take complete care of his team's welfare during the pandemic and to keep their morale high; the company released full salaries for 90% of the employees without any lay-offs during the COVID era.
Mr. Sameer Malhotra showed his gratitude by dedicating this award to all SAMILIANS who worked day & night for over the last 10 years to make SAMIL, India's Largest Platform in Pre-Owned Automobile Industry. He said, "I would like to thank the Automotive Industry & millions of our customers for accepting our Innovative online & physical solutions alongside our allied services of inspection valuation, parking, documentation, logistics & finance. Definitely, it was not an easy journey." Sameer added, "This award brings bigger responsibility on us to keep on bringing innovative solutions for the industry and we SAMILIANS are committed to this."
For more information please contact:
Jyoti Jain (Business Head - Marketing)
Email: contact@samil.in
Website: www.samil.in
Current Issue
02-2026
