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Tell us about a technological breakthrough that your company has implemented or intends to implement?

Too many businesses were impacted by the pandemic timeframe, but we conducted research and introduced three items of equipment in 2020–21 that we had been unable to build owing to company urgency in the past. Undoubtedly, there was no demand, but in anticipation of future demand following COVID, it was created and funded under the Make in India initiative.

What were the primary complaints or queries concerning products or services that you faced during the pandemic?

During the outbreak, there was no supply, and only emergency supplies were provided. Small and micro industries saw a dismal return and suffered financial losses. As a result of the pandemic, growth was halted, but we managed it and assured that we were not alone in our battle, which spurred our organisation through the most difficult and uncertain phase of its history.

In this critical situation, how convenient did our firm make it for you to stand out in a crowded market of competition?

It was challenging to cope with competition and growing raw material demand on the one hand, while preserving client connections and keeping product costs low enough to sell in the market on the other. We were compelled to raise our rates, but we were still able to keep them as low as our competitors in the market. As a consequence of having such proprietary things, our firm was able to survive such pandemic impacts, as well as the use of corporate reserves for employee pay.

Is there a new product or service that your company has been attempting to implement in the last two years? What new products and services are you going to introduce to the market?

We are regarded as forerunners in the introduction of several innovative machinery and equipment for road building. Our brand name is synonymous with dependable products and exceptional service. We are a group of engineers that specialise in the design, manufacture, and supply of different construction equipment such as road construction equipment, paving equipment, hot mix plants, and mobile construction equipment. We are in the midst of releasing three new goods in accordance with the Make in India objective, and we anticipate strong demand in the near future.

How did you and your company manage to remain stable in the current economic crisis, which has raised the bar for the cost of raw materials?

Because of the unexpected price increases in raw materials and fuel, our final product landing costs have gone up, making it impossible to provide in a competitive market. Demand is also constrained as a result of the price increase. We were compelled to raise our rates, but we were still able to keep them as low as our competitors in the market.